Advertising Opportunities with SMADC

SMADC offers advertising opportunities in many of its print publication as well as on program websites.Contact smcquilkin@smadc.com for more details.

Advertising in the Print Versions of SMADC Major Guides and Mini-directories

SMADC produces print versions of TWO MAJOR DIRECTORIES, each with 150-200 pages and a shelf life of 2 - 3 years. These include the Southern Maryland Trails Guidebook and the So. Maryland, So Good Farm Guide. These two major guides have large press runs, are distributed free to the public and are also available at participating area farms, Maryland Visitors Centers and other sites throughout the region.

In addition, SMADC publishes four targeted mini directories which have fewer pages and a smaller distribution. These include:

• SMSG Farms for the Holidays (printed every year)
• SMSG Equine Guide (printed every 3 -5 years)
• SMSG Meats and Seafood Directory
• SMSG Farmers Market Guide (printed every year)

The two major guides and four mini directories are full color, 5" x 8.5", booklet format. (The SMSG Farm Guide also includes a SINGLE COLOR directory portion printed in blue ink. Discounted, single-color ads are available here.)
Full page and half page ads are available in all guides.

All ad pricing includes professional ad design.

20% DISCOUNT for repeat placement. After the initial ad design and placement, advertisers will receive a 20% discount when running the same ad (with no changes) in future print editions of the same SMADC publication or in any other printed SMADC publication.

 

2012 Ad Prices in SMADC Major Guides

REGULAR PLACEMENT
Full color, full page: $400 
Full color, half page: $300

PREMIUM PLACEMENT (subject to availability; first come, first served):
Outside Back Cover: $2,000
Inside Front Cover: $1,000 
Inside Back Cover: $1,000

SPECIAL SINGLE COLOR ADS (Available in SMSG Farm Guide only.)
Full page: $300 
Half page: $200

2012 Ad Prices in SMADC Mini Directories

REGULAR PLACEMENT
Full color, full page: $300 
Full color, half page: $200

PREMIUM PLACEMENT (subject to availability; first come, first served):
Outside Back Cover: $1,000
Inside Front Cover: $800 
Inside Back Cover: $800

Advertise on SMADC Websites (digital ads)

Digital ad are available on www.smadc.com, www.marylandfarmlink.com and www.buy-local-challenge.com. Ads are 180 pixels wide by 150 pixels tall.

• Base price (includes design, set up and one month placement on one website): $300
• Additional months: $100 per month
• Additional websites: $100 per additional site per month

Base price includes ad design: one screen, up to 15 words, photo optional provided by client, one hotlink. You can add an additional screen for $75. (Your ad will alternate between two screens.)

 

Notes on Ad Design:

If we design your ad:

Our designer will contact you regarding the design of your ad. We will need basic content (up to 50 words), your company logo and any photos or art you would like to include.

If you are submitting photos, they must be high quality (300 dpi) jpegs titled with your company name, i.e. “acme1.jpg.” Web files are not acceptable for printing. Logo files must be high quality, vector-based eps files. Other file formats can be used on a limited basis.

Provide files on DVD or CD via mail, or e-mail files (8 MB limit) to cbergmark@smadc.com.

If you submit a finished ad:

Sizes:
Full page ad, no bleed: 8" tall x 4.5" wide (vertical ad)
Full page with bleed: 8.5" tall x 5" wide is the trim size; Please add .125" on all four sides for bleed. Final ad size with bleed should be 8.75" tall x 5.25" wide.Do not put any text or graphics closer than a quarter inch to any edge. (safe zone)

Half page ad: 4.5" wide by 3.875" tall

Formats/resolution/fonts:
Submit high resolution pdf or jpeg.
All pixel-based images should be 300 dpi.
For vector-based formats, convert fonts to curves.

*Ad fees cover basic ad design provided all source files are usable/acceptable. Ads placed in printed guide only; contact SMADC for ad opportunities in the online directory.

SMADC Policy on Release of Ad Files: (FOR USE IN NON-SMADC PUBLICATIONS)

Source Files and or pdf files can be purchased for an additional charge for customer’s personal use.

LIVE or source files can be made available to customer for $200 – These files are expensive because the files require complex preparation before release which is an additional expense for SMADC. Source files are relatively versatile as they can be adjusted and adapted as needed - but they do require an experienced graphic designer to manipulate the file for use in other publications/media.

We can release the pdf of your ad for a cost of $50.00; however please note that a pdf cannot be manipulated in the same way as live or source files, and is set for the specs/size that were used for the pages of the Guide/booklet it was designed for, and is therefore limited in its applications.